Morton Kroger adds online shopping service

MATT BUEDEL/GateHouse Media Illinois
The Morton Kroger recently added an online shopping service in which people can select food items online and pick them up at the store already bagged.

MORTON — A Morton grocery store has added 14 new positions as part of the rollout of a new online ordering service that includes curbside pickup.

The Kroger at 1001 W. Jackson introduced its ClickList service on Oct. 6, making about 40,000 items available for order online with scheduled pickup times outside the store.

“You pull up to a parking area where several spaces are marked ClickList, and they will bring your order out to your car,” said Eric Halvorson, the corporate spokesman for the Indiana-based chain. “Everything is done by an associate in the store.”

If an ordered item is not available, store associates will offer a substitution to the customer, which the customer may accept or decline. Store associates pay particular attention to the quality of produce, meat and seafood.

Kroger has made ClickList available at 18 locations, including its store on Lindbergh Drive near North Knoxville Avenue and Illinois Route 6 in Peoria.

The list of available groceries includes dry goods, produce, meat, dairy, frozen items and other traditional grocery fare. Some seasonal and large items will not be available through online ordering. The store is not able to provide pharmacy prescriptions, tobacco or alcoholic beverages by the ClickList service.

The first three orders are free, with each subsequent order requiring a $4.95 fee. Payment for now must be made at the time of pickup, though online payment will be available in the future. Payment is made using credit or debit cards by swiping the customer’s card at the time of pick-up. Coupons electronically linked to a customer’s loyalty card will automatically redeem.

“This is especially popular for young families. ... People with mobility issues also like this service,” Halvorson said. “It’s not just about business, it’s about helping the customer.”

According to Central Division president Katie Wolfram, “Kroger tested on-line ordering in Cincinnati in 2014 and 2015. We have received strong praise from customers. Kroger Central Division then tested ClickList in central Indiana, with a strong positive response from associates and customers. ClickList is a great convenience for our customers and we will continue enhancing the process in response to customer and store associate feedback.”

Hy-Vee stores in Peoria also feature online ordering that includes grocery pickups and delivery.

Kroger’s ClickList service can be accessed online at www.kroger.com/onlineshopping. On-line ordering is available on smart phones with internet access, but is not yet available via the Kroger app.

“It’s been interesting to see the reaction to ClickList. They say, ‘This has changed my life.’ It will be interesting to see what the reaction is (in Morton),” Halvorson said.

Halvorson said there are no immediate plans for the Washington, East Peoria or Pekin Krogers to have ClickList. 

“It doesn’t always work out at every store because of the size of the store, the layout of the parking lot. Sometimes just the design of the store complicates it,” he said.

— Reporter Jeanette Brickner contributed to this story.