IVC grads see furniture store as second chance
Margi (Downing) Carlson wants residents to know at least one thing about her new business. “We sell only new furniture.”
She and co-owner Dan Sarver recently opened River Valley Second Chances at 921 N. Second St.
The name may confuse some residents into thinking they sell used furniture, Carlson said.
She explained the name comes more from the business being a second career and coming home.
Carlson is a 1973 graduate and Sarver a 1972 graduate of Illinois Valley Central High School.
They even dated in high school, but the friends decided to go into business together after they saw other friends working a similar business in Peru, said Sarver, who after he renovated the building for the friends’ business.
“We kinda wanted something different to do,” said Sarver.
The store showcases discontinued styles or fabrics of chairs, sofas, loveseats, tables, chairs and more, plus mattresses and headboards.
Sarver plans to make custom headboards and even custom tables to exactly fit the nook a resident may have in a room.
Carlson said they will be able to special order as well.
Bedding ranges from basic to luxury pillowtops. Delivery also is available.
Carlson explained about their prices.
“If you buy furniture at a certain price, most furniture places mark it up several hundred percent,” she said. “We don’t mark our furniture up as much, so we’re passing our savings along to the community.”
Carlson said they plan to keep in mind the older-framed homes need furniture to fit their smaller dimensions as well.
Carlson’s sister, Cindy Brackett, will help with the business, too.
Hours are 10 a.m. to 7 p.m. Monday through Friday, 10 a.m. to 4 p.m. Saturday and closed Sunday. Tuesday hours may be shortened. They will make appointments.
The phone number is 274-2600.
“You have to stop by every few weeks because it changes,” said Sarver. “What you see today you may not see tomorrow.”