|
|
Chillicothe Times-Bulletin - Chillicothe, IL
National cartoonist Dave Granlund's blog features his take on politics and current events -- in cartoon form
Learn the Ins And Outs Of Email Marketing
email print
About this blog
By Dave Granlund
National cartoonist Dave Granlund's blog features his take on politics and current events. Dave has been an editorial cartoonist published in daily newspapers since 1977. Born in Ware, Mass., Granlund began drawing cartoons in grade school and at ...
X
Dave Granlund's Editorial Cartoons
National cartoonist Dave Granlund's blog features his take on politics and current events. Dave has been an editorial cartoonist published in daily newspapers since 1977. Born in Ware, Mass., Granlund began drawing cartoons in grade school and at age 16, he was published on the editorial pages of local weekly newspapers. His eight-year enlistment in the USAF included assignments with SAC HQ and with Headquarters Command, where his duties included work as head illustrator for the Presidential Inaugural Subcommittee and providing briefing charts for the White House and support for Air Force One. As part of NATO in Operation Looking Glass with the Airborne Command Post, he was awarded the Joint Service Commendation Medal. Dave's newspaper honors include awards from UPI, New England Press Association, International Association of Business Communicators, The Associated Press and Massachusetts Press Association. His work has been nominated numerous times for the Pulitzer Prize. His pastimes and interests include history, wood carving, antique tractors and Swedish language studies.
Recent Posts
Oct. 25, 2014 11:15 a.m.
Oct. 25, 2014 11:25 a.m.
Oct. 25, 2014 11:15 a.m.
Oct. 25, 2014 11:15 a.m.
Oct. 24, 2014 5:15 p.m.
April 5, 2012 12:01 a.m.



Have you ever thought of email marketing to help improve your business and connect with clients? Email marketing is a great way to keep in contact with clients and share valuable information with them. Believe it or not, your clients are interested in your company and want to know the latest news in your industry or community. 



Your emails should contain information that is interesting to your clients.  Provide them with short paragraphs about articles or website information, and link back to the full article to keep their interest.  Sending emails with sales pitches may turn customers off. 



Your customers want to connect with you but on their terms.  Give them options for signing up for your email newsletter, social media accounts or just providing your email address and phone number, and let them choose how they connect.



Being flexible is important to your clients.  I prefer email, but I am fine with signing up with newsletters as long as they are short and full of information.  Providing valuable information makes you the expert in your field.  It is important to build customer confidence and credibility.



 



A few tips for Email Marketing:



·         Always use an email marketing program like Constant Contact or Mailchimp.  Not only do the emails look attractive, but clients have an option to opt in or out of your list.



·         Check your reporting tools of the program to see what your clients are interested in. Who opened the file and what did they click on? 



·         Use short bursts of information and link back to your website.  This drives more traffic to your site but also keeps the reader’s attention. 



Easy and efficient email marketing is within your reach.  Well designed email marketing can increase your customer base and grow your sales. If you are interested in Email marketing, feel free to attend one of my free workshops for Constant Contact.  Check my website for a schedule.  www.WebServicesInc.net

Recent Posts

    latest blogs

    • Community
    • National